Hook Testing: The Data-Driven Practice That Makes Every Future Hook Better Than the Last
You don't need a great hook every time. You need a system that finds the best hook in every batch of attempts.
The Bold Claim: Using Counterintuitive Positions to Generate Immediate, Sustained Attention
The brain slows down when it encounters information that contradicts what it believes. Use that slowdown.
Visual Hooks: What Your Opening Frame Must Do Before Anyone Reads or Hears Anything
Your audience sees before they hear. Your visual hook arrives first. Make it do its job.
Hook Engineering: The 3-Element Formula That Stops Any Scroll
The first 3 seconds are not the warm-up. They are the entire audition.
The Curiosity Gap in Practice: Creating the Open Loop That Demands Resolution
Curiosity is not a nice quality to have in your hooks. It is the neurological mechanism that makes scrolling past feel physically wrong.
The Story Hook: Starting in the Middle of Everything Already Happening
Great stories don't start at the beginning. They start at the moment of maximum interest.