Hook Engineering: The 3-Element Formula That Stops Any Scroll
The first 3 seconds are not the warm-up. They are the entire audition.
The Curiosity Gap in Practice: Creating the Open Loop That Demands Resolution
Curiosity is not a nice quality to have in your hooks. It is the neurological mechanism that makes scrolling past feel physically wrong.
The Story Hook: Starting in the Middle of Everything Already Happening
Great stories don't start at the beginning. They start at the moment of maximum interest.