Building Your Creator Team: When and How to Make the Hires That Scale Everything
Every hour you spend on non-creative work is an hour you're not doing the work only you can do.
Every hour you spend on non-creative work is an hour you're not doing the work only you can do.
Build on social media for reach. Build your email list, community, and owned platforms for resilience.
There is a version of you that creates content. And a version that builds a company. Becoming the second requires a deliberate transition.
Some content lasts 24 hours. Some lasts 10 years. Here is how to build more of the latter.
You won't feel different the day you 'make it.' But you'll look back and know exactly when it happened.
The creators who succeed are not the most talented. They are the ones who could see what 3 years of compounding looked like.